DJ Luva LuvaType + Mark

An update to nationally recognized DJ Luva Luva’s professional brand. He originally approached my team to develop a new mark for him to utilize in combination with his existing logo, but after consultation we approached this project as a complete re-imagination of his brand.

The goal here was to create an extremely recognizable “type-only” logo that would communicate class, sensuality, and legitimacy. This new brand will be appearing in 2015 throughout all of his promotions.

Creative Direction